Job Description
Are you passionate to deliver first-in-class retail and play experience to children in stores with LEGO brand?
With your retail expertise, we would formulate the most creative play experience and brand experience for LEGO brand in offline B2B channels!
Core Responsibilities
Closely work with Retail Marketing team on key GTM and campaigns retail solutions for offline B2B channel including POSM, building table, instore display etc. Lead two-day dialog between retail marketing team and channels to timeline reflect channel needs and priorities and ensure execution excellence in these channels.
Offline retail innovation project to support customer needs: top tier store renovation, new store opening with tailor made retail experiences etc.
Coordinate projects related to ad-hoc events to catch customer in-season opportunities. E.g. pop up events, clearance display etc.
Drive offline B2B channel FOC integrated plannings. Lead yearly and monthly offline B2B channel FOC planning with timeline process tracking.
Work with retail marketing and finance BP on offline retail marketing budget review. Make sure the finance progress is shared between retail marketing and channels on the same page.
Play your part in our team succeeding
B2B channel marketing works as Centre of excellence to support B2B channel business expansion for both online and offline channels. We help to deliver the brand experience and play experience to both LEGO consumer and shoppers. This role will mainly support offline B2B channel, which broadly spread LEGO experience to both Children and adults and play an important role for new LEGO user recruitment. This role also works very closely with both marketing team- retail marketing, and KAMs to make sure that our initiatives serve business purpose, also in line with overall brand guidelines and priorities.
Do you have what it takes?
5-years relevant experience in retail marketing.
Deep understanding in offline shopper behavior and insights.
Think in big picture. Good at performance tracking/review to draw concrete insights for future planning.
Excellent communication skills, able to work under pressure.
Professional experience in Microsoft Office tools (e.g. Excel, and PowerPoint)
#LI-KF1
What’s in it for you?
Here are some of what to expect:
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. The hiring team will discuss the principles of our hybrid work model 'Best of Both', role eligibility and frequency with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
- LocationShanghai, Shanghai, China
- Job ID0000008059
- CategorySales, Marketing & Product Management
